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    <lastmod>2023-06-19</lastmod>
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    <lastmod>2023-06-19</lastmod>
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      <image:title>BLOG - SERVICE DESIGN TOOLS: Service Blueprints</image:title>
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    <loc>https://claremuscutt.com/journal/2018/7/16/my-favourite-service-design-tools-the-proposition-wheel</loc>
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    <lastmod>2023-06-19</lastmod>
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    <lastmod>2018-11-06</lastmod>
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    <lastmod>2018-11-06</lastmod>
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    <loc>https://claremuscutt.com/journal/2018/5/22/the-big-cx-challenges-we-all-face</loc>
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    <lastmod>2018-08-03</lastmod>
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      <image:title>BLOG - Global CX Challenges- key messages from the Miami CX Exchange</image:title>
      <image:caption>Arriving to the worst weather was so disappointing! Rain Rain Rain......</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a5767baf14aa104b5dfc29c/1531737131052-P4XILZM91EVEPXBLMJYI/IMG_8992.jpg</image:loc>
      <image:title>BLOG - Global CX Challenges- key messages from the Miami CX Exchange</image:title>
      <image:caption>I'd always wanted to see this view! Dexter inspired!</image:caption>
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    <image:image>
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      <image:title>BLOG - Global CX Challenges- key messages from the Miami CX Exchange</image:title>
      <image:caption>Oh and some good news.. on my last day in Miami, the sun shone and the Skys were blue!</image:caption>
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      <image:title>BLOG - Global CX Challenges- key messages from the Miami CX Exchange</image:title>
      <image:caption>I spent the afternoon in Miami Beach before catching my flight home to London, so the bikini wasn't wasted, and neither was my optimism. :)</image:caption>
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  <url>
    <loc>https://claremuscutt.com/journal/tag/cx+design</loc>
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  <url>
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  </url>
  <url>
    <loc>https://claremuscutt.com/journal/tag/customer+service+tips</loc>
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  </url>
  <url>
    <loc>https://claremuscutt.com/journal/tag/service+design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://claremuscutt.com/journal/tag/customer</loc>
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  </url>
  <url>
    <loc>https://claremuscutt.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-06-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a5767baf14aa104b5dfc29c/1518174653398-CXZKANN3WQETAGSYUPCJ/IMG_3934.jpg</image:loc>
      <image:title>Contact</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://claremuscutt.com/services2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-04-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a5767baf14aa104b5dfc29c/1518172490080-M70O9N1KFHALHXS1VDFP/IMG_3856.jpg</image:loc>
      <image:title>Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a5767baf14aa104b5dfc29c/1517957913208-REFIT3ULNVMXSU418AVC/IMG_3932.jpg</image:loc>
      <image:title>Services - DISCOVERY</image:title>
      <image:caption>CMX can help clients to gather internal and external insights, understand customer needs, create personas, map existing journeys, and quantify opportunities that will optimise customer experience in the most profitable way. This exercise is important ground work for develping customer strategy, and the basis for future service design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a5767baf14aa104b5dfc29c/1517956560725-BODQMPUP0G0W38LWRXSQ/IMG_4016.jpg</image:loc>
      <image:title>Services - STRATEGY AND PLANNING</image:title>
      <image:caption>From supporting our clients to understand opportunities to working with you to develop a cohesive customer strategy, we know your ability to communicate the benefit is key. We will provide you with high quality assets that make understanding customer experience, why design is so important, and what commercial value focus in this area will bring, easy for your internal stakeholders to understand.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a5767baf14aa104b5dfc29c/1522416103209-YRG2WUMH8P3VOTL3XRQL/Screen+Shot+2018-02-07+at+12.37.00.png</image:loc>
      <image:title>Services - PROPOSITON DEVELOPMENT</image:title>
      <image:caption>CMX can work with you to get back to basics, and rethink how your brand/service promise can help you deliver tangible value at every touchpoint and stage of the customer journey. Building a toolkit, including a proposition wheel can help guide decision making later on and release boundless new energy for coming up with new ideas that deliver the greatest impact to your customers/users.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a5767baf14aa104b5dfc29c/1517957154685-J2JEHR8C480HNBP33PBP/IMG_2874.jpg</image:loc>
      <image:title>Services - SERVICE AND EXPERIENCE DESIGN</image:title>
      <image:caption>With years of practice designing and delivering customer led services and experiences for FTSE 100 companies, and more recently start-ups and public sector organisations, CMX have an industry leading skillset that can be used to help organisations not only design new products and services, but also build roadmaps to deliver the capabilities required over time.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a5767baf14aa104b5dfc29c/1518173355683-F8059M1EWEGHXPDO0HDE/IMG_4156-Edit.jpg</image:loc>
      <image:title>Services - CUSTOMER SERVICE TRANSFOMATION</image:title>
      <image:caption>Similarly, having driven Customer Service Transformation in complex environments, CMX can provide a unique perspective from across sectors. For organisations looking for expertise to design, develop and deliver change, CMX can give you all the help you need on a freelance or consultancy basis.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a5767baf14aa104b5dfc29c/1531679666151-NHHFYE0I39NEB6AYB42A/IH18-193.jpg</image:loc>
      <image:title>Services - TRAINING</image:title>
      <image:caption>In partnership with the Institute of Customer Management, CMX offer academically accredited training across all aspects of Customer Experience and Customer Service including Customer Journey Mapping, Service Design, CX Management and Loyalty. With award winning expertise, CMX also offer bespoke front-line training package development for clients across sector.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://claremuscutt.com/live-to-ride-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-02-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a5767baf14aa104b5dfc29c/1517929645904-GHX422SOUFS0EMKVL36G/IMG_3640.jpg</image:loc>
      <image:title>Copy of Live to Ride</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://claremuscutt.com/team</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-06-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a5767baf14aa104b5dfc29c/1531675054528-MGE2DOWEUEC7GXEL0XID/chryssa.jpg</image:loc>
      <image:title>Team</image:title>
      <image:caption>Dr Chryssa Stefanidou PhD As an international Social Scientist, Dr Chryssa Stefanidou has expertise in some of the most in demand areas of behavioural science including behavioural economics, behavioural modelling and change management. She supports CMX clients to review existing insights and develop primary research methodologies to establish a clear point of view on the realities of their CX today, and establish current and future user needs required for CX Design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a5767baf14aa104b5dfc29c/1531674877127-5PJPHV7FZFARWETBVFX6/osman.jpg</image:loc>
      <image:title>Team</image:title>
      <image:caption>Dr Osman Khan PhD One of the world’s leading experts in Customer Experience Management and Loyalty, Dr Osman Khan founded the Institute of Customer Management following a career spanning many years as an academic, in marketing education and training. CMX offer training in collaboration with Osman in the UK and Middle East for organisations and individuals who wish to develop expertise in CX, Service Design and Loyalty.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a5767baf14aa104b5dfc29c/1531675251384-GJ8O3JMBSK1E46S3XCDE/andy+M.jpg</image:loc>
      <image:title>Team</image:title>
      <image:caption>Andy Murphy A leading expert in the field of data and analytics, University of Cambridge graduate, Andy Murphy’s wealth of experience cuts across public and private sectors including Retail, Finance and Media. We all know data is key to sound decision making, so he supports CMX clients to quantify things, be that the size of a problem or the size of the prize on offer from innovation opportunities CMX uncover during their collaboration with clients.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a5767baf14aa104b5dfc29c/1553677772817-YRK2M75YXVPAC23TL0TZ/Engagement%252Bring%252B-%252BGlen%252BArbor.jpg</image:loc>
      <image:title>Team</image:title>
      <image:caption>Claire Fry Claire is a UK leading Culture Transformation Consultant who works with CMX clients across various sectors doing what she loves best: designing and implementing values-based organisational culture programmes to support and drive customer centred transformation. As a master coach, she is an amazing facilitator, particularly at C-level events and as an advocate for diversity and inclsuion will absolutely ensure focus is maintained on ALL of your customers and employees.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a5767baf14aa104b5dfc29c/1590490552379-TWSAZJFVXBZ4QZ6I0VDK/rebecca%2Bb.jpg</image:loc>
      <image:title>Team</image:title>
      <image:caption>Rebecca Brown Rebecca is a highly experienced CX practitioner with an intense passion for customer excellence which began over a decade ago when she oversaw the opening of several high-end retail art galleries, balancing the need for an exceptional experience with a drive for sales. Since that time, she has successfully led customer experience and operations teams in the outsourcing, property and energy sectors - developing her strategic approach with each new challenge. Her specialty is helping start-ups find their CX edge to be able to grow and scale at pace.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a5767baf14aa104b5dfc29c/1531676783793-NZSMJ0OMZK1YR8XQN4VU/peter+.jpg</image:loc>
      <image:title>Team</image:title>
      <image:caption>Peter Clark-Lewis An award-winning trainer, accredited by the Customer Service Training Network, Peter is passionate about people and the creation and delivery of training that changes perspectives, from the boardroom to the frontline. Peter has won 5 national awards for his training programmes including UK Customer Service Training Programme of the Year. Peter supports CMX clients with developing bespoke service and culture change programmes that can be delivered by us, or trained to train out by your own L&amp;D teams with truly remarkable outcomes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a5767baf14aa104b5dfc29c/1550244122713-ZZ4ISQQCEAF8SID2QHLB/sam%252Bassociate.jpg</image:loc>
      <image:title>Team</image:title>
      <image:caption>Sam Green Sam has worked as a freelance illustrator, storyboard artist and fine artist in the UK for 15 years after graduating from a Masters in Communication Design at Central St Martins, London. Since then, he has worked for a wide range of clients in the industry, including The New York Times, Esquire Magazine, Orion Books, The Random House, Wallpaper Magazine, The Verge Magazine, Bloomberg Markets Magazine, The Times, The New Statesman, Wired Magazine, Fallon, Nokia, GE Aviation, Lucas Arts, Frank Ocean and Jennifer Lopez among others</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a5767baf14aa104b5dfc29c/1590490619983-QOLLO7N4TYPTVSK8E661/ola.jpg</image:loc>
      <image:title>Team</image:title>
      <image:caption>Ola Adekoya Ola is an ISEB certified Business Analyst with exceptional project and programme management expertise. He is a specialist in multiple methodologies including Agile, Scrum, SLD and Kanban and has worked in a range of sectors including Financial Services, Government and Public Sector agencies. Clare and Ola worked together on a project with The Ministry of Justice and discovered great synergy between CX design and business analysis to deliver more for our clients uniting people focus and process precision.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a5767baf14aa104b5dfc29c/1590490651455-LM6M4KAVIU4IUEUWVLQO/liz+2.png</image:loc>
      <image:title>Team</image:title>
      <image:caption>Liz Hall Liz is brilliant Visual and UX designer with passion and flair for beautiful design. Liz holds a BA Honours in Graphic Design from Middlesex University and has has worked with an incredibly broad spectrum of clients ranging from large corporations including Channel 4, Arsenal Football Club, O2 and the Telegraph Media Group through to high end brand like Victoria Beckham and Liberty but also start-ups and non-profit organisations. Liz loves a challenge and has been recognised for her responsiveness and ability to beat a deadline here at CMX.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a5767baf14aa104b5dfc29c/1531675711480-Y064E38PDLN47O01GAQW/sam.jpg</image:loc>
      <image:title>Team</image:title>
      <image:caption>Sam Linnett Sam is a front end web developer at the top of his game having worked for and with some of the world’s best-known brands including Google, Apple, Facebook, Virgin and Sainsbury’s. Sam loves to code and has experience across all of the key languages with expertise in mobile first, fully responsive dev. Sam works with our UX experts to develop low fidelity prototypes of digital solutions for our clients that can be put into user testing and research before any big financial investments are made, giving you the agility and assurance needed to move forward at pace.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a5767baf14aa104b5dfc29c/1531677272516-JRQPJ40RLDM8JJM8G69V/Dan+BW.png</image:loc>
      <image:title>Team</image:title>
      <image:caption>Dan Bryant Customer Experience expert turned creative director, Dan is passionate about every detail of the work he produces for his clients. With an incredible show reel spanning hospitality, corporate and retail sectors, Dan’s work has the power to engage employees, customers and potential clients with his unique videography. Dan supports CMX clients with a range of services, such as creating internal communications about the journey through projects with CMX that can be used to engage employees through to innovative training solutions that support organisational change.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a5767baf14aa104b5dfc29c/1591271111778-2X3M4P5ZDUDT29JR4F5E/LARA%2B4%2BHR.jpg</image:loc>
      <image:title>Team</image:title>
      <image:caption>Lara Husselbee Lara is based in Australia and is a Human-centred design consultant who believes a little bit of empathy goes a very long way. To date, her career has stretched across Service &amp; Experience Design in the Australian Financial Sector and Tech Industry, merging HCD, Design Thinking and Agile methodologies with the goal to help others realise how these methodologies can help create understanding and therefore empathy, maximising the result whilst minimising the risk. Her consulting practice has taken her to locations across Australia, along with India, South Africa and most recently, Iceland.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://claremuscutt.com/influencerservices</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-06-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a5767baf14aa104b5dfc29c/1531680519072-TGO2JFVOZ2XUKQMVYXXP/IMG_8937.JPG</image:loc>
      <image:title>Media Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a5767baf14aa104b5dfc29c/1618052325847-EUT2NKYGJYSL1TS14V81/1.png</image:loc>
      <image:title>Media Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a5767baf14aa104b5dfc29c/1618052324161-WS6AXLPM51LJG2MNRW7Z/2.png</image:loc>
      <image:title>Media Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a5767baf14aa104b5dfc29c/1618052325907-PEAS8YQDDBJ6CFRQMJG6/3.png</image:loc>
      <image:title>Media Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a5767baf14aa104b5dfc29c/1618052330209-56EZO2X0G584LS52RGDV/4.png</image:loc>
      <image:title>Media Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a5767baf14aa104b5dfc29c/1618052330710-OAJP2QOU0NDYF1KPX9PK/5.png</image:loc>
      <image:title>Media Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a5767baf14aa104b5dfc29c/1618052337624-2L206ANCMFJA5I4QADOF/6.png</image:loc>
      <image:title>Media Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a5767baf14aa104b5dfc29c/1618052335413-DV2ESTSJ6L0VQ5TAJX3M/7.png</image:loc>
      <image:title>Media Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a5767baf14aa104b5dfc29c/1618052340389-NCOIFXE1WDRXM9KEW9EB/8.png</image:loc>
      <image:title>Media Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a5767baf14aa104b5dfc29c/1618052343635-JCUBD3VGFX05X8R5ZITI/9.png</image:loc>
      <image:title>Media Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a5767baf14aa104b5dfc29c/1618052344930-B2QNNMN9E25NU7U4N2NI/10.png</image:loc>
      <image:title>Media Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a5767baf14aa104b5dfc29c/1618052344783-VS18MDWB1G8G33P6TAWG/11.png</image:loc>
      <image:title>Media Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a5767baf14aa104b5dfc29c/1527021315674-LVMXW9Y31ADTYP51VCZY/IMG_8938.JPG</image:loc>
      <image:title>Media Services - PUBLIC SPEAKING</image:title>
      <image:caption>As a highly acclaimed International keynote speaker with experience of delivering engaging speeches off and online in the UK, Europe, APAC, the USA, South America and Africa, Clare will work with you to shape and deliver the perfect content to suit your audience needs. Previous Keynote Topics: 'Building a Brilliant Customer Experience', ‘Customer Experience: Transformation is the Problem, not the Solution', 'Humanising Digital Customer Service, By Design', 'Customer Experience, the Final Frontier’, ‘The Future of Customer Experience’ and ‘Where to Start with Customer Experience: Without a Budget or Resources’.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Media Services - CHAIRING AND HOSTING EVENTS</image:title>
      <image:caption>Clare in an accomplished conference chair and online event moderator who can help organisers bring together a slick, engaging, thought-provoking experience which adds maximum value to your attendees. Services include opening the event, interviews, chairing panel debates and round tables, summarising, making closing remarks and hosting networking.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a5767baf14aa104b5dfc29c/1539869105921-FUD3V590X9QHS2SGVL65/IMG_4064.JPG</image:loc>
      <image:title>Media Services - EXPERT PERSPECTIVE</image:title>
      <image:caption>Looking for an industry expert perspective to produce white papers, host webinars or record podcasts on CX topics? Or some help to boost communications, to drive higher engagement through social media? With 17k followers on LinkedIn Clare can help you create meaningful messages and reach the right audience with your content. Recent online client webinars hosted by Clare have had over 1000 sign-ups.</image:caption>
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  </url>
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