In today’s crowded omnichannel market place, customer experience is potentially the biggest differentiator a retailer can have. But nowadays, that means being able to deliver a seamless, helpful, personalised joined up UX across channels, where bricks and mortar provide something special for customers to experience, and engage them with the brand.  But with legacy systems, target operating models to meet and often thousands of people to take on a journey with you, this is easier said than done. BUT it IS possible.

I just wanted to share the big challenges that came out of the event, even if it just gives you comfort that we are all in a similar position….