ux — BLOG — CMX LTD

We work with boot strapped start ups, and know one of their biggest challenges, is understanding who their customers are, what they want and how to connect with them when shaping their product and service propositions. Founder of CMX Ltd, Clare Muscutt shares her insight about what customer testing is, why it is so important, the theory behind testing and her top tips for start-ups to get close to and test with real customers, on a budget.

Clare MuscuttFebruary 17, 2023customer service, Customer Experience 2018, customer testing, customer testing in start up, start up help, customer experience blog, customer blog, customer, ux, user research for start ups, user research, what is customer testing Comments

Service Design Tools: The Proposition Wheel

All businesses can benefit from design thinking!

Proposition wheels are one of the best ways to define the service proposition you want to offer and use your brand promise to differentiate through an experience that is distinctly ‘you’ in a way that can’t easily be copied…..

Clare MuscuttApril 12, 2021service design, proposition wheel, customer experience tips, cx, ux, design, customer service, customer service tips, customer, blog, cx design, women in business, user experience, service proposition Comment